These days we spend a lot more time thinking about our health, and how to avoid nasty germs. We also spend a lot more time at home than we used to, so more and more often we give our homes a thorough clean.
The way we approach and experience a deep clean is personal. Some of us grumble about having to do it, but we do it anyway. Others have turned a deep clean into a type of art form that gives them a deeply cathartic experience: the sound of mysterious couch cushion crumbs being sucked in the vacuum sending them into a state of deep happiness. Call it different strokes for different folks.
For those who love to make their kitchen floor so clean you could eat off it (but wouldn't because it would make a mess) this is your time to shine.
So the next time you feel the urge to do a deep clean you can add those expensive and environmentally unfriendly cleaning products to the rubbish bin and instead harness the power of steam cleaning instead.